The Imperfect CEO

Privacy Policy

Last updated: December 9, 2025

This Privacy Policy describes how OrgHealth Inc. (“OrgHealth,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information when you visit imperfectceobook.com (the “Site”) or interact with our related services, including email and SMS updates (the “Services”).

By using the Site, you agree to the terms of this Privacy Policy.

1. Who We Are

OrgHealth Inc.

22 King Street South, Suite 300

Waterloo, Ontario, N2J 1N8

Canada

[email protected]

We operate imperfectceobook.com and manage communication for The Imperfect CEO Movement.

2. Information We Collect

We collect personal information that you voluntarily provide through forms on the Site, including:

First name
Last name
Email address
Phone number
Company/organization name (optional)
Tier selection
Number of books requested
Other form submission details

We do not collect mailing addresses or payment information on the Site.

We do not knowingly collect sensitive personal information.

3. Automatic Data Collection

When you visit the Site, certain technical information may be collected automatically, including:

IP address
Browser type
Device type
Pages viewed
Time spent on pages
Referring/exit pages
General location (from IP)

This is collected through both Google Analytics and built-in analytics within GoHighLevel.

This information helps us understand usage patterns and improve the Site.

4. How We Use Your Information

We use personal information for the following purposes:

4.1 To Provide and Improve Our Services

Responding to inquiries
Providing leadership resources
Delivering preorder-related updates
Sending requested downloads or follow-up content
Managing email and SMS communications
Internal analysis and process improvements

4.2 Email and SMS Communication

When you opt in, we use your information to:

Send preorder updates
Deliver requested leadership resources
Provide messages related to The Imperfect CEO Movement
Share organizational health insights or announcements

4.3 Book Fulfillment

When you submit a preorder or book reservation form, we pass the submitted information to our fulfillment partner:

Book Highlights

https://www.bookhighlight.com/

They collect mailing addresses and manage payment, shipping, and retailer-related processing.

5. Legal Bases for Processing

Depending on your location, we process personal information on the basis of:

Your consent (e.g., form submissions, SMS/email opt-in)
Legitimate interests, such as improving the Site or communicating with users
Contractual necessity, where applicable (e.g., sending preorder-related information)
Compliance with legal obligations, when required

6. How We Share Personal Information

We may share information with:

6.1 Email and SMS Communication

Submitted preorder information is shared with Book Highlights for the sole purpose of processing and shipping books through retailers.

6.2 Service Providers

We use third-party providers to operate the Site, including:

GoHighLevel / LeadConnector (forms, CRM, email, SMS)
Google Analytics (analytics and traffic insights)

These providers process data on our behalf according to their privacy policies.

6.3 Legal Requirements

We may disclose information if required by law, regulation, or to protect our rights.

We do not sell personal data.

7. International Data Transfers

Some service providers we use (such as GoHighLevel and Google Analytics) may store or process information outside of Canada, including in the United States or other jurisdictions.

We take reasonable measures to ensure personal information is handled in accordance with applicable privacy laws and this Privacy Policy, regardless of location.

8. Cookies and Tracking Technologies

The Site uses:

Google Analytics cookies
GoHighLevel tracking scripts
Standard browser cookies

You may disable cookies using your browser settings; however, some features of the Site may not function properly.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

Fulfill the purposes for which it was collected
Meet legal, accounting, or reporting requirements
Maintain communication preferences unless you unsubscribe

If you request deletion, we will take reasonable steps to remove your data, subject to legal obligations.

10. Your Rights

Your privacy rights depend on your location. We make the following options available to all users wherever possible:

10.1. Access & Correction

You may request a copy of the personal information we hold about you and request corrections.

10.2. Opt-Out of Email Marketing

Click “unsubscribe” in any email footer.

10.3. Opt-Out of SMS

Reply STOP to any SMS message.

10.4. Delete Your Information

You may request deletion of your information by contacting [email protected].

10.5. GDPR Rights (Hybrid Application)

For individuals located in the EU/UK, you may also have:

Right to restrict processing
Right to object to processing
Right to data portability
Right to withdraw consent at any time

Requests can be directed to [email protected].

11. Children's Privacy

The Site is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe a child has submitted information, contact us and we will delete it.